My-lending.com was developed by Ms. Medha Parthasarathy, ACA, LLB. My-lending.com is a People-to-People / Customer-to-Customer lending model. This business model envisages to dis-intermediate the lender and the borrower. In the current scenario, only three website exist including www.my-lending.com. The other two being www.zopa.com and www.prosper.com. The difference between my-lending.com and the other site being that they are unsecured people to people lending where as my-lending.com is people to people lending against collateral of securities in book entry mode.

Ms. Medha Parthasarathy has a pending patent against the business process. The details of the patent can be viewed from here.

http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html
&r=1&f=G&l=50&co1=AND&d=PG01&s1=medha.IN.&
s2=parthasarathy.IN.&OS=IN/medha+AND+IN/parthasarathy&RS=IN/medha+AND+IN/parthasarathy

my-lending.com with the launch of www.my-lending.com has IPR & Investor kick started its operation in India. IPR protection is available for this business model in USA & Australia. We are looking out for potential investor who would be like to participate in this new venture. Please reach us at medhasarathy@my-lending.com for any enquiries.